Here are detailed dimensions for video and image sizes to use in Facebook ads across various placements:
1. Feed Ads
Image Ads:
Recommended Size: 1,200 x 628 pixels
Aspect Ratio: 1.91:1
File Type: JPG or PNG
Max File Size: 30 MB
Video Ads:
Recommended Size: 1,280 x 720 pixels (minimum 600 x 315 pixels)
Aspect Ratio: 16:9
File Type: MP4 or MOV
Max File Size: 4 GB
Video Length: Up to 240 minutes, but shorter is often more effective (15-30 seconds).
2. Stories Ads
Image Ads:
Recommended Size: 1,080 x 1,920 pixels
Aspect Ratio: 9:16
File Type: JPG or PNG
Max File Size: 30 MB
Video Ads:
Recommended Size: 1,080 x 1,920 pixels
Aspect Ratio: 9:16
File Type: MP4 or MOV
Max File Size: 4 GB
Video Length: Up to 15 seconds for best engagement.
3. Right Column Ads
Image Ads:
Recommended Size: 1,200 x 1,200 pixels
Aspect Ratio: 1:1
File Type: JPG or PNG
Max File Size: 30 MB
Video Ads:
Recommended Size: 1,280 x 720 pixels (minimum 600 x 315 pixels)
Aspect Ratio: 16:9
File Type: MP4 or MOV
Max File Size: 4 GB
Video Length: Up to 240 minutes, but shorter is more effective.
4. In-stream Video Ads
Video Ads:
Recommended Size: 1,280 x 720 pixels
Aspect Ratio: 16:9
File Type: MP4 or MOV
Max File Size: 4 GB
Video Length: 5-15 seconds for best performance.
5. Marketplace Ads
Image Ads:
Recommended Size: 1,200 x 1,200 pixels
Aspect Ratio: 1:1
File Type: JPG or PNG
Max File Size: 30 MB
Video Ads:
Recommended Size: 1,280 x 720 pixels
Aspect Ratio: 16:9
File Type: MP4 or MOV
Max File Size: 4 GB
Video Length: Up to 240 minutes.
General Tips:
Text Overlay: Keep text to a minimum. Facebook recommends less than 20% of the image should be text for better performance.
Format: Use high-quality images and videos; ensure they’re clear and engaging.
Call to Action: Include a strong call-to-action to drive engagement and clicks.
By following these guidelines, you'll ensure that your Facebook ads look professional and are optimized for performance across various placements!
Thank you, Coach. ❤️❤️❤️