Narinig mo na ba yung term na ๐๐๐ฅ๐ฎ๐-๐๐๐ฌ๐๐ ๐๐ซ๐๐ง๐๐ข๐ง๐ ?
Tara, pag-usapan natin 'to.
Kung mapapansin mo, kapag tiningnan mo yung Facebook page, Instagram, YouTube, TikTokโkahit yung website koโwala akong unified branding guidelines in terms of color, font, at lahat ng nasa gitna.
Sa totoo lang, hindi ko rin alam kung saan papunta. Sabog-sabog, walang direksyon, at parang ibaโt ibang tao ang gumawa ng designs. May blue, may yellow, may black, may orange, may greenโhalo-halo na.
But you see, hindi ako brand strategist. Iโm a media buyer, and my ultimate goal is results.
Most companies nowadays are stuck in analysis paralysis. They spend so much time thinking about what font or color to use, pero wala naman silang naa-accomplish kasi masyado nilang mahal yung brand nila.
When in reality, nobody cares about your brand color or your font. All they care about is what value you can bring to your target audience.
Kahit na wala akong magandang brand color palette combination, I can still compete with my competitors. Because I am my own brand, and my brand is simply providing value.
If you look at big names like Alex Hormozi or Gary Vaynerchuk, wala rin silang specific color palette or font na ginagamit. Even sa mga videos nila, the captions are always changing.
You know what sets them apart, even without unified branding guidelines? Their brand is value-based.
They focus on providing value rather than obsessing over colors and fonts. Kasi pwede mo naman 'yang baguhin anytime once you find something that works.
Most business owners today are afraid to show their faces on social media and create content that gives value to their audience.
"๐๐ง๐จ ๐ค๐๐ฒ๐ ๐ฌ๐๐ฌ๐๐๐ข๐ก๐ข๐ง ๐ง๐ ๐ฆ๐ ๐ ๐ค๐๐ข๐๐ข๐ ๐๐ง ๐ค๐จ ๐ค๐๐ฉ๐๐ ๐ง๐๐ -๐๐ซ๐๐๐ญ๐ ๐๐ค๐จ ๐ง๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ?
๐๐ง๐จ ๐ค๐๐ฒ๐ ๐ฌ๐๐ฌ๐๐๐ข๐ก๐ข๐ง ๐ง๐ ๐๐๐ฆ๐ข๐ฅ๐ฒ ๐ค๐จ ๐ค๐๐ฉ๐๐ ๐ง๐๐ค๐ข๐ญ๐ ๐ง๐ข๐ฅ๐ ๐๐ค๐จ๐ง๐ ๐ญ๐ซ๐ฒ๐ข๐ง๐ ๐ก๐๐ซ๐ ๐ฆ๐๐ -๐๐ซ๐๐๐ญ๐ ๐ง๐ ๐ฏ๐ข๐๐๐จ ๐ฉ๐๐ซ๐ ๐ฌ๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ค๐จ?
๐๐ง๐จ ๐ค๐๐ฒ๐ ๐ฌ๐๐ฌ๐๐๐ข๐ก๐ข๐ง ๐ง๐ ๐ฆ๐ ๐ ๐ค๐๐ญ๐ซ๐๐๐๐ก๐จ ๐ค๐จ ๐ค๐๐ฉ๐๐ ๐ง๐๐ค๐ข๐ญ๐ ๐ง๐ข๐ฅ๐ ๐๐ค๐จ ๐ฌ๐ ๐ฌ๐จ๐๐ข๐๐ฅ ๐ฆ๐๐๐ข๐ ๐ญ๐ซ๐ฒ๐ข๐ง๐ ๐ญ๐จ ๐๐ ๐ ๐ฏ๐ฅ๐จ๐ ๐ ๐๐ซ? ๐๐๐ค๐๐ค๐-๐๐ซ๐ข๐ง๐ ๐!"
"๐๐ข๐ง๐จ ๐ค๐๐ฒ๐ ๐๐ง๐ ๐ฆ๐๐ง๐จ๐ง๐จ๐จ๐ ๐ฌ๐ ๐๐ค๐ข๐ง? ๐๐ข๐ง๐๐ข ๐ง๐๐ฆ๐๐ง ๐๐ค๐จ ๐ฆ๐๐ ๐๐ฅ๐ข๐ง๐ ๐ฆ๐๐ ๐ฌ๐๐ฅ๐ข๐ญ๐."
"๐๐ง๐จ ๐ค๐๐ฒ๐ ๐๐ง๐ ๐ฆ๐๐ญ๐ฎ๐ญ๐ฎ๐ญ๐ฎ๐ง๐๐ง ๐ง๐ข๐ฅ๐ ๐ฌ๐ ๐๐ค๐ข๐ง? ๐๐๐ค๐ ๐๐ฅ๐๐ฆ ๐ง๐ ๐ง๐ข๐ฅ๐ ๐ฒ๐ฎ๐ง๐ ๐ฆ๐ ๐ ๐ฌ๐๐ฌ๐๐๐ข๐ก๐ข๐ง ๐ค๐จ๐ง๐ ๐ฏ๐๐ฅ๐ฎ๐."
"๐๐๐ค๐ ๐ฆ๐๐๐๐ฌ๐ก ๐๐ค๐จ. ๐๐๐ค๐ ๐ฌ๐๐๐ข๐ก๐ข๐ง ๐ง๐ข๐ฅ๐, '๐๐ฏ๐๐ข๐ฅ๐๐๐ฅ๐ ๐ง๐๐ฆ๐๐ง ๐ฒ๐ฎ๐ง๐ ๐ข๐ง๐๐จ ๐ฌ๐ ๐๐จ๐ฎ๐๐ฎ๐๐, ๐๐๐ค๐ข๐ญ ๐ฉ๐ ๐๐ค๐จ ๐ ๐๐ ๐๐ฐ๐ ๐ง๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ?'โ
You see, these were my limiting beliefs noong nag-uumpisa pa lang akoโfeeling ko, walang makikinig sa akin kasi marami namang resources diyan na pwede nilang panoorin o pagkuhanan.
Kung ang industry mo ay nagbebenta ka ng high-ticket productsโlike thousands or even millions of pesosโyou need to establish trust bago ka bilhin ng target customers mo.
Paano ka makakapag-build ng trust? By simply giving value and showing yourself as an expert in your industry.
Kung hanggang ngayon natatakot ka pa rin ipakita ang mukha mo sa social media, donโt expect that you will win this game.
Kung hanggang ngayon nag-iisip ka pa rin kung ano ang style or branding mo, youโll never reach your destinationโyouโll just stay stuck in analysis paralysis.
Remember, you are your own brand. Go out there and start delivering value.