Nasunugan ka na ba ng pera sa ads? Good!
I know most people will argue, "Paano naging good 'yon eh nasunog nga 'yung pera ko sa ads!" Okay, hear me out!
Most business owners are so impatient to see results right away. And guess what? Kapag tinanong mo kung magkano 'yung nasunog na budget, sasabihin sa’yo, "Nag-ads ako worth 5,000 pesos, wala namang nangyari."
I hate to break the bad news, but this amount is nothing compared to those who have spent thousands, even millions, only to realize that they just managed to break even or, worse, end up in the negative.
But here's the thing—you might feel like you're losing with Facebook ads, but in reality, you're not.
Why?
Because you're collecting data from the users who became your initial customers.
That data plays a crucial role in making your ads profitable in the long run.
Kailangan mong pagtrabahuhan ang back-end offer mo.
Even if you lose on the front end, you can still be profitable on the back end. That’s why you need to ask yourself, "How much am I willing to pay to acquire a new customer?"
This will guide you in determining the reasonable amount to bid for each customer.
I’ll explain this in Tagalog para mas klaro: Kung nasusunugan ka ng budget sa ads, it’s okay, kasi you're collecting data. At 'yung data na 'yon ang magsisilbing gabay mo para maging profitable ka as you scale.
The problem is, most business owners hindi alam paano basahin ang data. Kaya they quickly conclude na hindi ito gumagana.
Tanungin kita, alam mo ba ang ideal customer acquisition cost mo—yung tinatawag na CAC?
Let's put it this way: You've spent 10,000 pesos on ads and you acquired 10 customers. So if you do the math, 10,000 ÷ 10 = 1,000 pesos. It means your customer acquisition cost is 1,000 pesos.
Ibig sabihin, it would cost you 1,000 pesos to acquire a new customer. And if you're selling a product worth less than 1,000 pesos, you're on the losing end.
However, here's the catch: Even if your CAC is 1,000 pesos and you're selling a product for 800 pesos, if you can get that same customer to buy again, you now have the chance to become profitable.
Ikaw, alam mo na ba ang ideal customer acquisition cost mo?
Let me know in the comments.