Hi Coach, I have this client that has a new Shopify store, has multiple products with (pets, kitchen and baby products), those products po are part of top 100 winning products in Shopify. We've run ads for more than a month, we only focus on one product, may sinosolve naman pong problem, we do testing, awareness, traffic before jumping into conversions pero wala pa rin pong return na Sales. Should we be concerned na po, or we have to consider switching products, since nagtetest lang po kami ng nagtetest and then nagpull out ng sales campaign pag panget ang performance. Thanks po.
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Check if the Meta Pixel is properly installed.
Check if the Shopify Conversion API is also installed.
If mataas ang CTR tapos walang website conversion check your website mismo baka hindi compelling yung website at may mali sa checkout process.