Nakakita ka na ba ng post kung saan limpak-limpak na pera ang kinikita nila sa e-commerce?
And here you are, thinking,"๐๐จ๐ฐ, ๐๐ง๐ ๐ฌ๐๐ซ๐๐ฉ ๐ฌ๐ข๐ ๐ฎ๐ซ๐จ๐ง๐ ๐ฉ๐๐ฌ๐ฎ๐ค๐ข๐ง โ๐ฒ๐ฎ๐ง๐ ๐ ๐๐ง๐ข๐ญ๐จ๐ง๐ ๐ง๐๐ ๐จ๐ฌ๐ฒ๐จ.
Gusto ko rin kumita nang ganyan."
Then, your curiosity starts to grow. You begin learning the business, not knowing that you'll soon find yourself on the brink of frustration, stress, anxiety, and sleepless nights.
Bakit? Hear me out.
No one is going to tell you that you need a deep understanding of how Facebook Ads work.
No one is going to tell you that youโll need a website to sell your products online.
No one is going to tell you that you need to understand analytics and third-party tools to track your online conversions.
No one is going to tell you that you must grasp how the human brain worksโwhy people buy.
No one is going to tell you that you need strong copywriting skills to persuade people to buy your products online.
No one is going to tell you that you need to understand automation to streamline your processes.
No one is going to tell you that youโll need email marketing to build strong relationships with your customers.
No one is going to tell you that youโll need a good accountant to track your expenses and gross sales.
No one is going to tell you that you need to establish business permits to integrate your fulfillment system with couriers.
No one is going to tell you that you must understand Philippine taxation to price your products correctly, including taxes.
No one is going to tell you that you'll face a situation where you get multiple RTS (Return to Sender), leading to the frustration of "bentang naging bato pa."
Yung tipong bumili sa online store mo pero nagti-trip lang pala.
Pag dineliver na yung product, bigla na lang sasabihin, "๐๐จ๐ซ๐ซ๐ฒ, ๐ก๐ข๐ง๐๐ข ๐๐ค๐จ ๐ฎ๐ฆ๐จ๐ซ๐๐๐ซ ๐ง๐ข๐ฒ๐๐ง."
No one is going to tell you that you need strong graphic design skills to attract your target audience with a scroll-stopping image.
No one is going to tell you that you need video editing skills to create compelling videos that persuade customers to buy.
No one is going to tell you how AI can help you create multiple content pieces online at the click of a button.
Trust me, I've been in this space, and up until today, I'm still scared to start again.
Iโm not trying to discourage you from entering this business model, but you need to do your own due diligence and research before diving in.
When I work with e-commerce clients, I always ask these four questions:
1. What is the average price point or average order value of your products?
2. What is the average profit margin of your products?
3.What is your current Customer Acquisition Cost (CAC)?
4. Does your product have a potential Lifetime Value (LTV)?
If I can determine these four parameters, I usually choose to work with them because I see the potential for their business to grow.
How about you?
Do you think e-commerce is a good business to start?
Let me know in the comments!
Yes, coach. I believe that e-commerce is a good business to start.